The missing trick of taking agency operations in-house.

In-housing agency operations is an established and attractive proposition for brands looking for closer control of their budget and brand identity. However, lift and shift of agency operations in-house is missing a trick in this fast-paced, technology driven industry and misses the opportunity to take advantage of the incredible tools out there.

It’s an opportunity to refresh and build a raft of new digital transformation tools into a MarTech stack that is right for your business.

From campaign brief to costs approval, the creation of a single job number can trigger the execution of a whole campaign project from start to finish with an ROI report sent back against that Job ID. A MarTech solutions professional that can help you navigate the plethora of applications out there and tailor or integrate them into a harmonious end-to-end pipeline, is a great asset here as the complexity can become unwieldy very quickly. A brief look at what you can expect from integrated MarTech is mind-blowing and illustrates some of the opportunities out there.

A brief look at what you can expect from integrated MarTech is mind-blowing.

Project management and orchestration tools running through enterprise pipeline are the blood supply to the automation and collaboration process. The introduction of automated creative rendering tools to automate production processes from approval workflows not only means less friction, but review and approval of new content becomes seamless. Recent industry M&As such as Adobe’s Workfront and Frame.io acquisitions, illustrate well the strategies of large vendors looking to fulfil the end-to-end pipeline from production to activation.

For example; from the campaign brief and your data, you’ve generated the copy for the campaign personas and now you want to feed it into your creative process to produce relevant ads. Booking more designer/editor time and waiting for the output is now a bottleneck and with the wealth of MarTech out there today people can expect instant feedback at all points in the chain. The benefits are endless, shorter turnaround times, better interoperability, creative tuning, less human error, fewer review cycles, fewer emails, and accuracy all screams out efficiency and better ROI. Here’s where DAMs play an important part.

This is no more sophisticated than the tape libraries in the basements of soho post production houses of the 90s”

Asset management systems typically comprise of elements and finished ads. This is no more sophisticated than the tape libraries in the basements of soho post production houses of the 90s. It's time to look at those valuable editing project files from your Adobe creative suite as longer-term assets and look at how these can be a living part of your DAM oriented content management system. The very-expensive-to-produce Adobe project file can be a living breathing asset in your DAM that you can reuse time after time, creating new versions without booking more edit suite or designer time. Creative automation now gives you that power and provides a vital tool in your MarTech stack for versioning, localization and a personalized ad campaign pipeline that gives brands the ability to create new content, orchestrated from your project management tool, without having to manually bridge the tech silos.

ReMake is engineered to help you leverage the potential of your creative. 

Thinking in this joined up approach can yield huge efficiencies but more exciting than that is the new opportunities it brings to the creativity of a campaign. ReMake identifies with this fast changing tech and we see the benefits and opportunities for our customers that are keen to take advantage of the new tools at your fingertips - indeed, our platform is one of them. Providing your team with more freedom to explore and test without compromising on quality resonates with everyone under pressure to produce more content for the same or less budget. Being more efficient means more money spent on creativity and producing more meaningful personalized ads.

What’s not to love about that! Click here to find out more.