The Next Phase of ReMake: An Interview with our new MD, Julia Burton Brown.
As ReMake continues to grow in size and ambition, we’ve welcomed a handful of new and brilliant faces to the team. One such face is Julia Burton Brown - our newly appointed Managing Director.
Julia joins us with over 20-years’ worth of experience in brand, publishing, agency and tech and will be helping us power the future growth and adoption of our “game-changing” creative automation platform. Julia’s quote, not ours (but don’t we believe it).
We took the opportunity to sit down with Julia to learn more about her and her ambitions for ReMake. It’s an inspiring read.
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Hi Julia. Tell us, what excited you most about the ReMake project?
ReMake solves a huge problem for a lot of people. I learned this fast when I started talking to people about the platform. Friends in agency, brand, production - big, big companies - who all said “if this is real, then this really is a game-changer”. I was excited already, but this just multiplied things tenfold.
The chance to help power a solution for a problem I’ve seen firsthand was too big an opportunity to miss. I’ve seen the bottlenecks, the feedback loops, the email chains, the costly human errors, the stress, the huge amounts of time and money being wasted on versioning creative.
It was only a matter of time before a tech solution was built to solve the problem. It’s here, and it’s ReMake and, if you ask me, it’s ten times the offering of competitor solutions.
So what does ReMake have that other creative automation platforms don’t?
A totally template-less model. That’s huge.
By that I mean it’s the only platform out there that offers end-to-end compatibility with After Effects, Photoshop and InDesign. All industry standard software, by the way. No brainer.
Unlike other creative automation platforms, this means your creative is your template. With ReMake, there’s no need to rebuild what you’ve already made in a completely different platform - something that requires a whole tonne of compromise, and only disheartens the designers who have to watch someone break their beautifully-made assets.
Designers, producers, anyone can now simply ingest their Adobe projects directly into ReMake, and be versioning in minutes. No assets damaged in the process. And, if they want to, they can re-export their projects too - with all changes intact.
This is something that’s entirely exclusive to ReMake - less expensive, less time-consuming and less likely to p*ss your designers off.
It’s why ReMake is the only platform that can truly deliver on the promise of creative automation.
Let’s talk more about that. Why should teams be embracing creative automation? What are the big opportunities for them?
There’s an ever-growing demand for content. It’s becoming harder and harder for teams to meet requirements - with budgets, capacity, resources all strained. The versioning and localization model - that never really worked - is now working even less, and creative automation, or should I say ReMake, is the solution.
Everyone’s talking about doing more with less. This is what you get with a platform like ReMake. Create, localize, translate, personalize, scale, version more, with less time, money and people. We’re talking about a huge return on investment.
Teams have become very good at accepting the stress of versioning as standard - that’s what humans do - but they needn’t have to. ReMake is here to change that.
What areas of growth do you see - and intend to drive - for ReMake?
Video is, of course, still a huge focus for ReMake - as it continues its unstoppable assent as the most consumed format online. We’re always excited to adapt and move with trends and accommodate new platforms in a way that is simple and most cost-effective for our clients. That will never change.
Another area that ReMake is primed for is digital out-of-home (DOOH) and programmatic digital out-of-home (pDOOH). A world that continues to grow and one that offers unparalleled targeting opportunities.
With our recent announcement of InDesign compatibility, ReMake now boasts the capabilities to deliver ads - both static and video - to the out-of-home marketplace with unrivalled simplicity and quality.
The journey has already begun and will play a huge part in the future of ReMake. I’m sure of it.
How has the rise of generative AI shaped your thoughts around the next level of automation?
Of course, AI is and can be huge for automation - but it’s about deploying it in the right way, at the right time.
We’ve been using AI to power our offering since the start, but with brand guardianship front of mind - and that’s what needs to continue.
You have to look at where creativity stops and production starts. During the ideation and design phase and early testing, generative AI can be an essential tool for your toolbox - but the reins become 100x tighter when your creative lands with ReMake.
Brands, agencies, producers need to trust that they can scale their content without compromise - and that nothing is going to f*ck it up. That’s what ReMake promises and that’s why the creativity buck stops with us. There’s no place for open source within our platform (at least not for now).
Where AI becomes very exciting is a world where ReMake is using your owned data and user intent data to optimise your creative for optimum campaign ROI. Now that’s big.
Watch this space.
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Follow Julia for insights and wisdom on LinkedIn here.
Discover more about ReMake’s game-changing automation solution here.