Think Jam’s 2021 Playbook: New World. New Rules.
Our friends at Think Jam believe we’re entering the third major shift in digital culture.
When we look back at the past three decades of internet culture, we see two great ages: The Information Age – which gave consumers access to a world of information and services never before possible, and The Social Age – which created human connections and digital communities on an enormous global scale.
Today, in 2021, we see the third major shift in digital culture taking place: The Entertainment Age. Platforms like YouTube, Netflix, TikTok and Epic Games (Fortnite) are redefining how we use the internet. The primary reason for pulling out your phone is no longer just to search and look something up, or to connect with someone you care about. It is to be entertained and, in an increasing amount of cases, to entertain others.
This represents a huge opportunity. Now more than ever, consumers, brands and studios can leverage new platforms and cultural trends to tell bigger and bolder stories, earn the attention of their consumers and move their hearts and minds through entertaining content. Whether it be a five-part podcast, or a 15 second TikTok – the future belongs to those who entertain.
Over the past 15 years, Think Jam has worked on over 5,000 global film and TV campaigns; helping guide the world’s leading entertainment brands through the highs and lows of digital marketing.
In more recent, unprecedented times, they've proven that the opportunities are still huge for those armed to entertain, engage and build emotional connections with a global audience.
In this playbook, Think Jam outline 5 simple steps towards success. We hope you find it useful, inspiring and meaningful in your planning for this new, post-2020 world.