The future of Connected TV
Our CTO discusses the future of connected TV and why ReMake can fast-track any business to be broadcast-ready.
What are the challenges for Broadcast and connected TV (CTV)?
“The growth of Connected TV has presented a wealth of opportunities for targeted advertising. However, the accompanying surge in demand for tailored content in multiple formats has caused a bottleneck when it comes to copy clearance and compliance with the BCAP code.
I have been working closely with industry leaders in CTV such as Clearcast, Finecast and Extreme Reach to streamline the content delivery process in CTV era, by establishing a fast-track pipeline to supercharge ad campaigns.”
How do you see it all working?
“By using automated, intelligent processes, multiple variants of the same ad can be cleared as soon as the master has been approved. Any variations can be checked quickly and accurately through image analysis, avoiding duplication of tasks and allowing more time to be devoted to reviewing brand new content.
ReMake's vision of a trusted partner workflow replacing traditional clearance processes would open up more CTV to true programmatic media buying.”
Why is this the future?
“The solution we’re proposing for content clearance mirrors the streamlined, automated work that ReMake handles so well. Time-consuming basic processes are offloaded, freeing up stakeholders such as Clearcast to focus on the core of the copy clearance process.
Fast and accurate copy clearance is essential, but the increasing volume of ads make some of that work repetitive and redundant. ReMake is that next-level technology ready and able to carve out a path towards CTV programmatic.”
How else is reMake making it easy to deliver broadcast content?
“We’re excited to have a number of new features and product updates that will support many of the copy delivery process bottlenecks including…”
1. Clock Card Generator
No more manually inputting data. No room for human error. Auto-generate multiple clock cards from one master CSV to free up capacity, reduce delays and guarantee accuracy.
2. Audio Layback
Swap out audio in an instant. Upload your ad and make audio changes as and when your sound house delivers it.
3. Copy Delivery
Our industry-standard transcoding farm auto-scales to meet demand, and delivers approved, broadcast quality video direct to the Clearcast library.
To find out more about ReMake, please Get in touch with our team.
