Just last month our CEO and Founder, Daniel Robey, wrote about his personal experience with autism. In his article for Little Black Book, he discussed the value of neurodiversity and his hopes for the future of the creative industry.

His points were ones that resonated with all of us at ReMake.

Championing diverse talent is a must. Above all, everyone deserves a chance. It’s also what fuels outstanding creativity. That’s why reading about NET-A-PORTER’s Vanguard programmes was particularly inspiring.

Since 2018, NET-A-PORTER has been championing and nurturing undiscovered brands from a diverse range of backgrounds through their The Vanguard programme - a global initiative that provides bespoke mentorship, connections to industry specialists and access to their platform of millions. Since inception, they have supported over 22 businesses - of which 60% are BIOCP owned. Designers and brands like Miss Sohee, Renaissance Renaissance and Cristopher John Rogers to name just a few.

The fact is, the next generation of design talent could be anywhere or anyone, on any part of their journey. NET-A-PORTER recognises this, and that extends to The Vanguard Educational Fund too - their latest programme, introduced in 2021.

In partnership with the British Fashion Council, The Vanguard Educational Fund sees NET-A-PORTER working closely with a network of universities to “encourage more diverse talent and help students as they embark on their professional journeys in the fashion industry.” A venture sure to uncover more than one diamond in the rough.

It has been a goal of mine since I started at ReMake to make the importing of content as simple as it possibly can be for our clients. To have them in the platform and versioning their creative as fast, and with as minimal friction, as possible. All while retaining 100% accuracy.

With our Quick Start’ feature, we’ve made great strides towards achieving that.

My team has released some amazing and versatile platform updates that are powering Quick Start and allowing for instant import. All plugins, animations, effects and fonts intact. No template building, no production lag.

All we need are your Photoshop or After Effects project files. Exactly as you’ve prepared them. Yes, it’s really that simple.

Everyone in the industry knows Clearcast, and soon enough, the same will be said for content versioning platform, ReMake. Having disrupted social and digital, the ground-breaking technology brand now turns its attention to broadcasting and Connected TV (CTV), partnering with the ad clearance organisation to streamline existing processes.

By building a QC-approved ad delivery path to Peach and Extreme Reach, ReMake has proven its ability to deliver broadcast-ready targeted ads at scale so the natural next step for the versioning platform was to approach Clearcast next. The collaboration sees ReMake become the first technology brand to work directly with the UK commercial broadcasting giant, a long-standing gatekeeper of the TV ad supply chain.

Here, LBB is joined by Mike Cowler, chief technical officer at ReMake, and Clearcast commercial and operations director, David Joel, to talk about how ReMake plans to smooth the workflow in order to ensure high quality content is compliant for all appropriate platforms, in this first-of-its-kind collaboration.

London, 2nd December 2022 – an exciting collaboration transforming the world of Creative through technology!

ReMake, a unique tech platform offering an original & simple versioning platform and Jam, an independent Global Production, Localisation and automation Agency, are entering into an exciting next-level collaboration.

A year in the making, this disruptive partnership is partly down to the companies’ shared values and initiatives for providing smart efficiencies across the production landscape. Together with Jam’s vast creative production and agency experience & ReMake’s revolutionary platform, they deliver a system that removes the need for templates, long workflows, complicated system integration and agency onboarding. The Jam & Remake partnership offers a smart, highly cost-effective and agile solution.

With the combination of ReMake as a smart versioning platform working outside of traditional templates, and Jam Worldwide, who have creative technologists and production specialists to deploy automation, the aim between the businesses is to nail excellence in an efficient, meaningful, cost-effective way, and at speed.

With further details on the collaboration yet to be revealed, Daniel Robey, Founder and CEO of ReMake, shared: “I’m delighted to be collaborating with Jam Worldwide. The truly exciting part of the relationship is that both our companies have built from the ground up to provide smart, future-proof businesses, leaning into the needs of future-facing in-house teams, and procurement requirements, and aims to remove the complexity and archaic structure of previous versioning processes”.

Neil Lane, Managing Partner, Jam Worldwide, said: "Jam can now deliver a seamless end-to-end automation process that isn't prohibited by expensive templating, exhaustive processes or cross-platform integration issues that our clients are currently experiencing in the marketplace".

Harry Lane, Operations Director, Jam Worldwide, added: "Over the last twelve months, Jam has been assessing automation tools to service our client's growing need to scale assets at speed, cost-effectively and across multiple channels. We are absolutely delighted that we have chosen to partner with such a collaborative company as ReMake to solve the issues our global clients are facing around content automation".

Our CTO discusses the future of connected TV and why ReMake can fast-track any business to be broadcast-ready.

What are the challenges for Broadcast and connected TV (CTV)?

“The growth of Connected TV has presented a wealth of opportunities for targeted advertising. However, the accompanying surge in demand for tailored content in multiple formats has caused a bottleneck when it comes to copy clearance and compliance with the BCAP code.

I have been working closely with industry leaders in CTV such as Clearcast, Finecast and Extreme Reach to streamline the content delivery process in CTV era, by establishing a fast-track pipeline to supercharge ad campaigns.”

How do you see it all working?

“By using automated, intelligent processes, multiple variants of the same ad can be cleared as soon as the master has been approved. Any variations can be checked quickly and accurately through image analysis, avoiding duplication of tasks and allowing more time to be devoted to reviewing brand new content.

A lot is happening in the ReMake camp.

Firstly, I’m proud to share my recent article for Little Black Book with you, on the subject of neurodiversity and my own personal journey with autism. I’d like to thank LBB for providing me with the space to share my story, and the opportunity to champion ND within our industry. Creatively, my autism has helped me a lot - an ability to see things differently - and I know that’s the same for many others.

If we had to pick one brand synonymous with life’s big moments, it’d have to be John Lewis.

A new home. Getting ready for a baby. Christmas.

In fact, it is around now that we all start to wonder when we might get a glimpse of this year’s Christmas ad. An emotive, yearly pull on the heartstrings - soon to be discussed, debated and reviewed in every home and across every channel on the internet. Some may even argue that the release of a new John Lewis Christmas advert is a moment big enough to rival Christmas itself. They’d have a point.

And that’s the thing with John Lewis, they’ve got the big moments down to a tee. It’s what they're about. It's what we know. It’s what we use them for. The brand we turn to for the occasions in life - like Christmas - when it’s truly worth the extra spend, for those exclusive, high quality, higher price-point items.

I was never formally diagnosed with autism. In fact, it wasn’t until we found out my son was autistic, in 2018, that my own journey began. We started to recognise differences in his behaviour, speech, and learning when he was three or four years old. Once he was diagnosed, aged ten, my wife and I started to learn an enormous amount, studiously consuming every imaginable resource, in a bid to better understand him, support him and of course empathise with him. As a result, I became very self aware, and once I began to see autism through the eyes of my son, I started to realise how remarkably similar we are. All of a sudden, a lightbulb went off.

Newness is very much the subject of this month’s Insider.

At ReMake, we continue to invest in solutions that make your life (and content versioning) simple - and I’m pleased to introduce you to 8 new powerful platform features that do exactly that.

The Marketing 7 also makes a return for an all-new season. Kicking off Episode 1 is Big Black Door Founder Gareth Turner, previously Head of Marketing at Weetabix and the brains behind that famous ‘Beans on Bix’ campaign. You don’t want to miss it.

The content versioning process is slow, expensive and labor intensive.

At ReMake, we continue to invest in solutions that make your life easier - and our platform’s powerful new features do exactly that.

Get to know them…

‘A company that cares’ might just be the best way to sum up this month’s Brand Icon, Wongdoody.

We were first inspired to write about the agency after reading an article by Grace Francis (Global CCO and Design Officer) for Little Black Book’s High Five channel back in August. The article, Changing Our Planet for the Better, called attention to five thought-provoking sustainability campaigns inspiring positive change, with Wongdoody being the brains behind one of the most innovative on the list.

The campaign in question, The Climate Game, is a collaboration between Wongdoody and The Financial Times, the first in a series of immersive journalism experiences that put the future of the planet in the hands of the Financial Times readers - some of the most powerful leaders in business and government.

What goes into breaking a world record?

Quite a lot, when you’re rowing across the Pacific, but even more so when you’re moonlighting as a documentary crew AND simultaneously raising awareness of ocean pollution. That’s what Ocean Sheroes set out to do last year, with help from production company Dojo Films.

To find out more about how Dojo Films got involved, and to pick his brains about producing and maximizing the value of content, we spoke to founder Sam Ramsden as part of The Marketing 7 series.

Dojo’s Films takes a sustainable approach to the production phase of their content, taking care of pre and post-production but cutting out unnecessary travel by employing localized crews to do the filming. Ocean Sheroes became one of those crews.

Being able to see the world differently is essential to any marketing agency’s success. No one knows that better than Lucky Generals, the brains behind Virgin Atlantic’s “See the world differently” TV spot. By shining a spotlight on the diversity of their passengers and crew, the ad champions Virgin’s future-focused vision and mixes it with the brand’s iconic, lipstick-red swagger.

The result is a heady cocktail of style, conviction and optimism – no mean feat to get across in just a minute of screentime. So we spoke to Andy Nairn, founder of Lucky Generals, to unpack the inspiration behind the ad.

What’s the point of having global reach if you can’t engage global audiences?

Reach is no longer enough in video marketing. There’s a big difference between global reach, and global impact – High volume campaigns are nothing without relevance and personalization.

That begs the question – how do you launch and scale a global campaign that’s going to have real resonance, everywhere?

Drumroll please… Ta-dah! With a localized marketing strategy!

Today marks twelve months of ReMake Insider. And what a year it’s been.

Our readership has grown into the thousands, we launched the Marketing 7 podcast, and have celebrated some of the greatest industry shapers, boundary breakers, and moment makers as part of our #BrandIcon series.

It’s been a whole six months since we last looked back on our #BrandIcon highlights, and what a six months it’s been. Once again, we’ve been celebrating the industry shapers, boundary breakers, and moment makers - and some of the best campaigns in the business.

Let’s meet the cast of 2022 so far…  

The last eight weeks have been wild.

We launched The Marketing 7 because we wanted to hear from the brightest minds in the space, and share their insights with you in bite-sized chunks, packed with value. And we've been blown away by the response - reaching 8.5K people who have collectively listened and watched the show for hundreds of hours.

Last month we announced the launch of our 7-minute micro-podcast, The Marketing 7 - it’s where we get to talk to some of the best marketing minds in the business, get the lowdown on their favorite campaigns, and quiz them for their ultimate marketing tips.

So far, we’ve been lucky enough to be joined by influential voices at Lucky Generals, Dojo Films, Shoeby, Hostinger, Because of Marketing, and the DPP, to name a few.

Choosing this month’s #BrandIcon was easy. Having been blown away by our recent conversation with Hostinger’s Head of Creative Production and Brand Communication, Radvilė Jankevičiené, for The Marketing 7 - it just had to be them.

Hostinger, for those of you not in the know, is a global web hosting provider - offering web hosting and building services for businesses, developers, and budding entrepreneurs all over the world. They’re a brand that has seen enormous success over a relatively short period of time; growing from 50 to over 1000 employees in the last 5 years with over 1.2 million clients.

Not bad for five years work, right?

What’s the point of having global reach if you can’t engage global audiences?

Reach is no longer enough in video marketing. There’s a big difference between global reach, and global impact – High volume campaigns are nothing without relevance and personalization.

That begs the question – how do you launch and scale a global campaign that’s going to have real resonance, everywhere?

Drumroll please… Ta-dah! With a localized marketing strategy!