Net-A-Porter: The Search For Diverse Talent
Just last month our CEO and Founder, Daniel Robey, wrote about his personal experience with autism. In his article for Little Black Book, he discussed the value of neurodiversity and his hopes for the future of the creative industry.
His points were ones that resonated with all of us at ReMake.
Championing diverse talent is a must. Above all, everyone deserves a chance. It’s also what fuels outstanding creativity. That’s why reading about NET-A-PORTER’s Vanguard programmes was particularly inspiring.
Since 2018, NET-A-PORTER has been championing and nurturing undiscovered brands from a diverse range of backgrounds through their The Vanguard programme - a global initiative that provides bespoke mentorship, connections to industry specialists and access to their platform of millions. Since inception, they have supported over 22 businesses - of which 60% are BIOCP-owned. Designers and brands like Miss Sohee, Renaissance Renaissance and Cristopher John Rogers to name just a few.
The fact is, the next generation of design talent could be anywhere or anyone, on any part of their journey. NET-A-PORTER recognises this, and that extends to The Vanguard Educational Fund too - their latest programme, introduced in 2021.
In partnership with the British Fashion Council, The Vanguard Educational Fund sees NET-A-PORTER working closely with a network of universities to “encourage more diverse talent and help students as they embark on their professional journeys in the fashion industry.” A venture sure to uncover more than one diamond in the rough.
Their commitment to supporting diverse talent is amazing to see. Commendable isn’t the right word. Diversity should be an essential part of every brand's makeup. Though many businesses out there could do with taking a leaf out of NET-A-PORTER’s book. NET-A-PORTER really cares.
And you really don’t have to look far to see the incredible results both their programmes and commitments to D&I have yielded. The clothes and designs are astonishing; artistic expressions to be marvelled at. But it doesn’t stop with fashion.
The brand’s creative prowess is evident across the board, through every public-facing facet of the business. Most notably in their marketing and content.
From innovative AI and AR campaigns that revolutionize the luxury shopping experience, to best-in-class social content and influencer campaigns that have, no doubt, inspired agency brainstorms the world over. NET-A-PORTER is a brand sure to put the envy in not only its contemporaries but every brand on the planet.
A brand for people. Built by people. Inspired by people. Championing people.
Well, we think they’re worth championing too - and that’s why they’re our final Brand Icon of 2022.
Read more about NET-A-PORTER's programmes and commitment to building a future that belongs to everyone.
