The most wonderful time of the year? Accelerate and scale your marketing without losing control.

It’s almost the most wonderful time of the year – unless you’re a content creator.

Yes, Christmas is nearly upon us, coming hot on the heels of Black Friday later this month, and if the thought of that double whammy isn’t enough to send shivers down the spine of your creative team, it’s probably because they’re still so traumatized by last year’s exertions. And, as many families reunite for their first Christmas together since the pandemic, 2021 has all the makings of a banner year for online shopping with record spending predicted.

So, all the more reason for brands to flood the internet with content to place themselves firmly at the forefront of consumers’ minds as they hunt for juicy discounts and thoughtful gifts. With the internet, social media, and a constantly emerging stream of other technical innovations, that’s never been easier or more affordable. It’s now possible even for small businesses to reach a global market – but the challenge is doing it well.

If you’re trying to grow your business, there’s nothing that will set you up for success like an appealing, recognizable, and unique brand identity. Put simply, your brand is how your customers see you, and it’s made up of many different components; your logo and other visual elements, tone of voice, customer service – they all form valuable elements of your overall brand. And building brand awareness is a big undertaking, and maintaining it is a full-time job in itself. That’s why so many organizations have a dedicated brand manager to make sure the brand is accurately and favorably represented across all platforms and mediums.

Accelerating growth requires heaps of high-quality content tailored specifically towards your target audience, combined with a solid localization strategy that incorporates video versioning and social media localization. Depending on the scope of your campaign, that will probably involve the painstaking creation or versioning of hundreds of digital assets, not to mention inviting the unwelcome guest of 'capacity crunch' to join your content team.

Once you’ve done all that work, the last thing you want is to lose control of your carefully crafted, expertly curated brand identity. But unfortunately, that’s often exactly what happens when businesses start to grow and extend into other markets. There’s no shortage of horror stories about businesses of all sizes launching advertising campaigns in other regions that go horribly wrong due to a lack of brand monitoring or even one disastrous translation error, and often they never recover.

One such shocker is the time American baby-food manufacturer Gerber marketed its products in Africa using the same basic graphic design that had worked so well back home, with an adorable baby staring out from the label. What Gerber didn’t realize at the time was that, due to the high levels of illiteracy in parts of Africa, it was standard practice to take a literal approach to marketing food products by putting an image of the contents on the label - needless to say, shoppers were horrified. First impressions really do count, so if your initial introduction to a given market involves the apparent selling of puréed infants or a less macabre but similarly embarrassing equivalent, you’re facing an uphill battle.

To achieve the output needed for holiday season campaigns, many companies opt to outsource elements of their content production to external agencies in disparate regions. This allows them to scale their marketing without dropping a back-breaking workload on their team, who might otherwise experience burnout when faced with hundreds of hours tweaking the same video. Giving local teams control of your assets also negates the chances of an embarrassing localization blunder, à la Gerber.

There’s a catch though. Because when you place your brand in the hands of another agency, often thousands of miles away, in a different time zone, and with a completely different language and culture, things can quickly start to get a little dicey.

Although outsourcing works in many situations and is often more affordable than hiring and training new creative staff in your home office, when it comes to video localization, it can lead to a mortifying lack of consistency across your campaign, leaving your efforts either ineffective or outright damaging.

That creates a pretty big problem, especially at such a crucial time of year. Luckily, ReMake can help you out.

By providing a brutally simple SaaS platform that massively reduces the time needed to version high-quality promotional assets, ReMake lets you keep all your content versioning within your home team without risking burnout. ReMake is so simple, anyone can learn to use it, no previous video-editing experience required. And we do mean anyone; from your most technologically-challenged creative writer to your time-pressed CEO. Even your little nephew could get to grips with it quicker than he mastered Angry Birds.

Keeping everything within your team means you maintain total control over your brand identity while running a global campaign to rival anything on the market. The unparalleled affordability of ReMake also means you can increase productivity while keeping costs way down.

If you want to take your brand global without sacrificing creative control or risking embarrassing marketing missteps, ReMake is the solution you’re looking for. Book a free demo and start accelerating growth today.