2021 Marketing Budget Under Pressure? No Problem
Creativity is a cornerstone of success. It demands respect, and you mess with it at your peril. If you discover that you're spending more time on process than you are on thinking creatively, it’s probably time to switch priorities.
We see the power of impeccable creative work every day at Think Jam. We’ve spent 15 years working for some of the biggest brands and properties in entertainment, and have been trusted with the guardianship of many of them. That means pixel-perfect alignment and an understanding that quality is paramount. When we work with brands in this way, we see their campaigns soar and come alive. We also know what happens when creative isn’t respected. Misalignment. Mixed messages. Loss of control.
Perfecting the process of brand guardianship hasn’t been easy. It’s something we’ve had to work out the hard way. But we came to realise two things: compromising the creativity of a brand is damaging, and restricting our own creativity is a bad thing, too. As Simon Sinek says: "Innovation is not born from the dream, innovation is born from the struggle”. So we began to pursue the idea of smarter, reusable creative. A versioning platform that respects the integrity of the content that’s put in. Something that lowers production costs, liberates our teams and allows them to do more inventive, imaginative things.
There are loads of tools out there that create quick, throwaway video: you put your assets in, it spits the creative out. But that doesn't respect the creativity of a brand. In fact, it rides roughshod over it. So ReMake doesn't change any of the fundamentals. It does one thing brilliantly: providing new messaging while preserving creative integrity. It has helped us produce more, scale more, while staying true to our clients’ values. But it’s not just respectful – it’s also cost efficient: we found that it saves up to 70% of your versioning budget. We took those dollars and put them into our own creative work instead.
ReMake isn't one of those tech products invented to solve an imaginary problem. It emerged from our own creative journey – some 15 years in the making – and has been worth its weight in gold. Now we’re using it to help other people. Times are tough, and budgets are under considerable pressure. So why spend more than you need to on humdrum process in 2021, when that money could be used to unshackle creative flair?
Looking for ways to make the most of your marketing budget? Speak to the team and they can show you how we’re saving our clients up to 70% of their versioning budget.
By Daniel Robey, Founder & CEO of ReMake & Think Jam.
Want to learn about ReMake? Our team would love to take you through the benefits of our platform.