RM Insider: Holiday Edition - A festive message from our CEO
Season's greetings!
Over the last few months, we've crowned several 'BrandIcons', celebrating great campaigns, strategies, and ways of working. And whilst the throne for December '21 belongs to snack giant, Frito-Lay, for their 2021 in-housing masterclass (more on that below), there is one notable mention that the holidays would feel incomplete without.
A holiday heavyweight, dressed in red, who rises above them all.
Of course, we're talking about Coca-Cola, who've captured the seasonal zeitgeist like no other. Here's why:
The nostalgia: Coca-Cola is the undisputed master of leveraging classic collateral, and extracting the full value of their content. If I said 'Holidays are coming' with a certain cadence you'd instantly see a line of Coke trucks stretching over the horizon on the highway of your mind.
The beating heart: The Coca-Cola '21 holiday ad, 'Real Magic', puts the drink giant right in the heart of a story about connection and loneliness, something we can all relate to in the pandemic era.
The 100% conversion: They might not realize it, but ask anyone in the world to describe Santa and they'll describe Santa according to Coca-Cola - boots, beard, suit, body type - it's all Coke.
At ReMake, this resonates. Because what starts with knowing your story, can be followed by telling it with absolute accuracy around the world - and that's where we come in.
I can't give you a great story, but I can give you great tools - and you're welcome to try ReMake, on me, no strings. Find out more below or click here to get started 🎁
And with that, our final edition of Insider for 2021 draws to a close. I wish you a restful and safe holiday season and a hopeful new year.
See you in '22,
Daniel - CEO & Founder, ReMake
Offer: Try ReMake, on us
No strings. No payment details. Our platform is helping global brands tell their story and scale campaigns around the world. From leveraging legacy content like Coca-Cola to responsive moment-marketing, ReMake delivers speed, scale, and a user experience that’s unparalleled in its simplicity. Click here to sign up >
Blog: Give the gift of creative freedom!
We’re in the Great Resignation. A staggering 24 million Americans quit their job between April and September 2021. And if you have any experience with developing content, you’ll know that good creatives aren’t easy to replace. What do the want? In a word: Freedom. Read the blog here >
Live: In conversation with ClimateHero
We sat down with ClimateHero to talk about the human touch this ambitious start-up has brought to measuring your carbon footprint. Click to watch and calculate your footprint >
#BrandIcon: Frito-Lay
In-housing is in vogue, but it's not easy - you’ve got to have the right tools, and in the case of Frito-Lay, the right people to pull it off. The result? An absolute masterclass in how in-housing can be done. It's why they’re our BrandIcon for December '21. Read more >
About ReMake.
Radically efficient and cost-effective, ReMake is the ultimate in-house power-up that enables brands to extract full value from their content, and scale their story around the world whether they want 20 assets or 20,000. A ground-breaking, no compromise, work-from-anywhere, versioning platform that’s built around the needs of tired content-creators and frustrated decision-makers.
Promising simplicity, speed, and scale - ReMake restores capacity and releases budget. And it’s the first platform to automate the process of adapting and localising video content without using predefined templates, that force you to bend or break your brand.
With ReMake you don't need to sacrifice common sense in favor of redundant features and over-complication. Our platform kills complexity with a precision response to need and a user experience that’s unparalleled in its simplicity. It means creatives can focus on what they do best, creating. Instead of locking their time into repetitive, boring, and expensive content iterations.
No learning curves. No headaches. No experience necessary.
Book a demo - in just 20 minutes you'll know whether ReMake can explode the potential of your story.
