Would you have watched The Sixth Sense if you already knew the twist ending?

Not everyone got to choose. In China, the movie was released as “He’s a Ghost”. That’s right: one of the most incredible movie twists in the history of cinema had been spoiled for the largest consumer audience in the world, by marketers.

Having just used ReMake to power a Meltwater social campaign, we sat down with ReMake Founder and CEO, Daniel Robey, to talk more about the ReMake platform, and how it’s putting the power of content versioning into the client’s hands.

It’s been a busy but exciting few weeks at ReMake, having made huge advancements in taking the platform, and versioning, to the next level.

Introducing ReMakes latest feature: Swappable Media

My biggest passion, after my family and running a business, is cycling. There are a few reasons for that, not least the mental well-being it brings me. I find that cycling can produce an almost meditative state that gives me clarity on all kinds of things. I end up doing a lot of deep work with the wind in my face, and when I get home I’ll inevitably start writing things down.

Creativity is a cornerstone of success. It demands respect, and you mess with it at your peril. If you discover that you're spending more time on process than you are on thinking creatively, it’s probably time to switch priorities.