#BrandIcon: meet the cast #1
Each month we crown a BrandIcon here at ReMake. Each has something in common, they are rewriting the rulebook and breaking from tradition.
These are the industry shapers, boundary breakers, and moment makers that got our attention over the last few months. Let us introduce you and tell you why…
Sony Music
Forget pushing the boundaries of live music, Sony Music is tearing them down, delivering immersive experiences on a stratospheric scale.
2021 saw the launch of Sony Immersive Music Studios, and their insight and ambition were realized in front of an audience of millions, with The Madison Beer Immersive Reality Concert Experience. A jaw-dropping piece of cross-brand collaboration with TikTok and Verizon. And that's not forgetting the Zara Larsson launch party attended by 4 million people on Roblox, coordinated by Epic Records, with David Bell, Lisa Kasha, and Victoria Huber at the helm.
Why we chose them?
Because it's not just about innovation. It's about purpose, about connection - knowing your audience, and meeting them where they're at. Find out more.
Pukka Herbs
We reached out to Fox, the Creative and Marketing Director at Pukka, who told us, “Our aim is to inspire people to lead healthier happier lives. You can’t do that unless you tread lightly on the planet we all inhabit. So that’s why we invest so much time, energy, and money into making things as sustainable as possible. Why we’re a B Corp. Why we have a science-based target to be net-zero by 2030 and why we’re part of 1% for the Planet. There is a beauty in doing the right things that matter. We hope it does inspire and acts as a beacon for others to follow.”
Why we chose them?
For Pukka, their remarkable commitment to sustainability is not just a ‘nice-to-have’ or about complying with regulations. It’s about making the world a better place – and that’s why we love them. Find out more.
Weetabix
That Weetabix ‘Beanz on Bix’ viral tweet, you must have seen it, right?
It’s a result of their refreshing, and reactive, approach to marketing, as discussed by their Head of Brand, Gareth Turner, in an interview with Marketing Week. In it, he talks about their reactive strategy; engaging with cultural moments, and using them to position Weetabix as part of the wider conversation.
Why we chose them?
We love moment marketing, and this was an absolute winner; Massive reach, killer cross-brand engagement, hilarious. Weetabix has shown us the power of versioning, not just in the digital space but when it comes to breakfast too!
Frito-Lay
In-housing is in vogue, but it's not easy - you’ve got to have the right tools, and in the case of Frito-Lay, the right people to pull it off.
Since head hunting Vice President of Creative & Digital, Chris Bellinger, from his own Dallas-based-agency, Hybrid Creative, in 2018, he’s turned the snack heavyweight’s small creative team into a full-blown, in-house agency, fit to rival any major advertising player - with Superbowl ads and well over 1000 pieces of produced content for the brand’s portfolio already firmly under its belt.
Why we chose them?
Frito-Lay is yet another example of a forward-thinking brand - one with the kind of irrefutable foresight - that has enabled them to thrive in mid and post-pandemic conditions. Discover Frito-Lay's masterclass.
Aviation Gin
You may know Ryan Reynolds as an actor, but he also knows the recipe for great marketing. And at Aviation Gin, Reynolds and his team have mastered moment marketing.
For example, on being asked what Aviation Gin was like on Twitter, Reynolds replied, "If heaven and laughter made a baby while watching Titanic. But wetter." Sure, it's weird, but it could be true, and there's only one way to find out - you've got to buy it and try it.
Why we chose them?
Being quick to catch the moment has catapulted brand awareness. Put simply, their reactive content (referred to as 'entertainment' by the brand) is genius and generates ads you actually want to watch. Discover how to crush your moment marketing game.
Coca-Cola
We're sorry to mention Christmas, but when it comes to iconic brands, Coke is a holiday heavyweight, dressed in red, who rises above them all.
They have captured the seasonal zeitgeist like no other - the undisputed masters of leveraging classic collateral and extracting the full value of their content. If we said 'holidays are coming' with a certain cadence you'd instantly see a line of Coke trucks stretching over the horizon on the highway of your mind.
Why we chose them?
They might not realize it, but ask anyone in the world to describe Santa and they'll describe Santa according to Coca-Cola - boots, beard, suit, body type - it's all Coke. It's a remarkable branding triumph that resonates at ReMake because what starts with knowing your story, can be followed by telling it with absolute accuracy around the world - and that's where we come in.
We can't give you a great story, but we can give you a great toolkit. One that will help you catch the moment, scale your story, empower your in-house teams and reduce your carbon footprint.
If that sounds good, you're welcome to try ReMake, on us, no strings.
About ReMake:
Empower any team, anywhere in the world to take any piece of content, adapt unlimited versions and download or deploy them directly to social - unlocking inter-brand collaboration, accelerating brand and campaign activations, creating capacity and releasing capital back into budgets. No templates, no compromise, no experience necessary and all at a fraction of the cost of an agency.
