Meet Adobe’s missing button.
What’s the best movie trailer you’ve ever seen?
It’s a tough nut to crack for editors. Even if you have the next Godfather, Citizen Kane or the next elevated horror from Jordan Peele on your hands, creating a trailer that really lands is a careful balancing act. You need the hype, but not at the expense of the plot.
And as a viewer, you know when an editor has found the sweet spot. It’s when you get that sensation at the end, as the release date materialises on screen, when all you’re left thinking is I gotta see this.
Now answer this: when was the last time a movie poster made you feel that way?
Thought so.
60% of all online purchases are now impulse buys, and whether it’s movies, trainers, smartphones, whatever, nothing quite recreates that spontaneous “take my money now” moment in the way that high-quality video content does. There’s simply no other format that allows you to create a mood, instil an emotion, and convey large amounts of information in such a short amount of time.
Needless to say, if video isn’t a large part of your content marketing plans, it should be. Static content simply can’t compare when it comes to ensuring that your brand is at the forefront of your audience’s consciousness quite like high-quality video content – and marketers are starting to figure that out.
As recently as 2015, a measly 33% of marketers said video gave them a positive ROI, but that number has now rocketed up to 87% according to Wyzowl’s recent State of Video Marketing Survey. That’s in part because customers retain 95% of a message when they watch a video compared to 10% when reading it in a text, so it’s no wonder that 75% of marketers say video content has a better ROI than static content.
Basically, video is king. But that doesn’t mean it’s perfect.
Because as great as video content can be, it still runs into the same fundamental problem as static content: people just won’t connect with content that isn’t tailored for them. The best ads tend to be specific, appealing directly to a target audience so that they feel the ad – and, by extension, the product – was created just for them.
It’s a tried and true marketing tactic, but it gets complicated if you’re trying to reach as broad an audience as possible. Even in markets with a shared language, subtle cultural differences can render an inspired campaign useless when it crosses international waters. Just ask Electrolux, whose promise that their vacuum cleaner “really sucked” was met with approval by literal-minded Brits, but derision by Americans. You can’t assume that campaigns will travel well.
The best way of getting past this problem is localization. Video localization aims to tailor your commercials so that they can be understood by audiences wherever they are, whoever they are. Translating your videos into local languages with dubbing or subtitles is one component of this, but true localization is much more involved; rewriting portions of the script, adding voice-over, changing the visuals, swapping on-screen artists, using differing product shots, and more, to generate a powerful sense of connection with the local audience.
Put simply: High-quality video content is great. Good quality video localization is better.
After all, it’s only natural that when people feel content has been tailored to them, the impact of your ads is hugely improved.
But there’s a catch – all those extra steps can be time-consuming, expensive, and risky.
When your team has finished creating a stunning advert in Adobe, just about the last thing they want to do is start all over again, and again, and again to version it for global audiences - creating an avalanche of original assets. Why would they? It’s backbreaking, tedious work. A work around would be to outsource their labor of love to local agencies, but that gets really expensive and means giving up control, entrusting your message and brand to someone else.
Versioning content can sometimes feel like more effort than it’s worth, especially when you’ve got enough costs and problems as it is. Is it really too much to ask for impactful video content that connects with audiences everywhere, with consistent quality, produced at speed and at low cost? With traditional localization methods, yes.
Wouldn’t it be simpler if there was a magic button? One that, when you pressed it, made all your versioning worries disappear. Something that integrates seamlessly with your Adobe content…
Luckily, that’s where ReMake comes in.
A ground-breaking SaaS platform that's brutally simple to use. ReMake allows your team to quickly and effortlessly version your digital assets and is the first platform to automate the creative processes of adapting and creating new versions of video content without using predefined templates that force you to bend or break your creative.
It’s the tool that Unilever has used to supercharge their video content, giving their brands the power to accelerate and scale their creative output at a global level. For Unilever, quality localized content is just a few clicks away.
ReMake’s platform helps you turn out localized versions 203% faster than manual tweaking and can save over 80% of your total versioning budget, all while creating content indistinguishable from those produced by digital editing professionals using expensive tools to complete simple and repetitive versioning tasks.
Best of all, you get to retain total control over your brand identity.
If you want to eliminate time-consuming manual labour, reduce costs, and give your creatives the time and freedom to do what they do best, it’s time to push the button.
Book a demo with ReMake today and make it easy to tell your story, everywhere.
About ReMake
Radically efficient and cost-effective, ReMake is the ultimate campaign power-up that enables brands to extract full value from their content, and scale their story around the world whether they want 20 assets or 20,000. A ground-breaking, no compromise, work-from-anywhere, versioning platform that’s built around the needs of tired content-creators and frustrated decision-makers.
Promising simplicity, speed, and scale - ReMake restores capacity and releases budget. And it’s the first platform to automate the process of adapting and localising video content without using predefined templates, that force you to bend or break your brand.
With ReMake you don't need to sacrifice common sense in favor of redundant features and over-complication. Our platform kills complexity with a precision response to need and a user experience that’s unparalleled in its simplicity. It means creatives can focus on what they do best, creating. Instead of locking their time into repetitive, boring, and expensive content iterations.
No learning curves. No headaches. No experience necessary.
Book a demo - in just 20 minutes you'll know whether ReMake can explode the potential of your story.
