Insider #10: Learn from hyper-growth companies.
Hey ReMakers,
Do you know that 90% of start-ups fail? It’s a staggering number.
Because we don’t hear much from the great ideas that didn’t make it, the world of start-ups can feel like a dark art. Whether you’re just getting started, or lead a global conglomerate looking to stay ahead, we can learn a lot from hyper-growth companies and their not-so-successful counterparts - something we dive into in our latest blog: 5 Make-or-break Lessons For Every Start-up.
Take this month’s #BrandIcon, Gymshark. In 10 years they’ve gone from zero to a valuation of $1.3 Billion. But that’s not why we’ve chosen them. One of our lessons focuses on keeping in touch with customers, and their recent campaign for Mental Health Awareness Week demonstrates the power of being hyper-connected to your audience, and going beyond your story and reflecting on theirs instead.
More on Gymshark and the launch of our new podcast, The Marketing 7, below.
Until next time.
Team ReMake
Blog: 5 Lessons For Every Start-up.
The road to becoming a unicorn starts with an idea. Before you know it, you’re a start-up owner. But that was the ‘easy’ bit.
BrandIcon: Gymshark.
Gymshark’s ‘Some Weights Are Harder to Spot Than Others’ is a thought-provoking reflection on Mental Health Awareness Week - find out why we’ve crowned them this month’s #BrandIcon.
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