What goes into breaking a world record?

Quite a lot, when you’re rowing across the Pacific, but even more so when you’re moonlighting as a documentary crew AND simultaneously raising awareness of ocean pollution. That’s what Ocean Sheroes set out to do last year, with help from production company Dojo Films.

To find out more about how Dojo Films got involved, and to pick his brains about producing and maximizing the value of content, we spoke to founder Sam Ramsden as part of The Marketing 7 series.

Dojo’s Films takes a sustainable approach to the production phase of their content, taking care of pre and post-production but cutting out unnecessary travel by employing localized crews to do the filming. Ocean Sheroes became one of those crews.

Being able to see the world differently is essential to any marketing agency’s success. No one knows that better than Lucky Generals, the brains behind Virgin Atlantic’s “See the world differently” TV spot. By shining a spotlight on the diversity of their passengers and crew, the ad champions Virgin’s future-focused vision and mixes it with the brand’s iconic, lipstick-red swagger.

The result is a heady cocktail of style, conviction and optimism – no mean feat to get across in just a minute of screentime. So we spoke to Andy Nairn, founder of Lucky Generals, to unpack the inspiration behind the ad.

What’s the point of having global reach if you can’t engage global audiences?

Reach is no longer enough in video marketing. There’s a big difference between global reach, and global impact – High volume campaigns are nothing without relevance and personalization.

That begs the question – how do you launch and scale a global campaign that’s going to have real resonance, everywhere?

Drumroll please… Ta-dah! With a localized marketing strategy!

Today marks twelve months of ReMake Insider. And what a year it’s been.

Our readership has grown into the thousands, we launched the Marketing 7 podcast, and have celebrated some of the greatest industry shapers, boundary breakers, and moment makers as part of our #BrandIcon series.

It’s been a whole six months since we last looked back on our #BrandIcon highlights, and what a six months it’s been. Once again, we’ve been celebrating the industry shapers, boundary breakers, and moment makers - and some of the best campaigns in the business.

Let’s meet the cast of 2022 so far…  

The last eight weeks have been wild.

We launched The Marketing 7 because we wanted to hear from the brightest minds in the space, and share their insights with you in bite-sized chunks, packed with value. And we've been blown away by the response - reaching 8.5K people who have collectively listened and watched the show for hundreds of hours.

Last month we announced the launch of our 7-minute micro-podcast, The Marketing 7 - it’s where we get to talk to some of the best marketing minds in the business, get the lowdown on their favorite campaigns, and quiz them for their ultimate marketing tips.

So far, we’ve been lucky enough to be joined by influential voices at Lucky Generals, Dojo Films, Shoeby, Hostinger, Because of Marketing, and the DPP, to name a few.

Choosing this month’s #BrandIcon was easy. Having been blown away by our recent conversation with Hostinger’s Head of Creative Production and Brand Communication, Radvilė Jankevičiené, for The Marketing 7 - it just had to be them.

Hostinger, for those of you not in the know, is a global web hosting provider - offering web hosting and building services for businesses, developers, and budding entrepreneurs all over the world. They’re a brand that has seen enormous success over a relatively short period of time; growing from 50 to over 1000 employees in the last 5 years with over 1.2 million clients.

Not bad for five years work, right?

What’s the point of having global reach if you can’t engage global audiences?

Reach is no longer enough in video marketing. There’s a big difference between global reach, and global impact – High volume campaigns are nothing without relevance and personalization.

That begs the question – how do you launch and scale a global campaign that’s going to have real resonance, everywhere?

Drumroll please… Ta-dah! With a localized marketing strategy!

Do you know that 90% of start-ups fail? It’s a staggering number.

Because we don’t hear much from the great ideas that didn’t make it, the world of start-ups can feel like a dark art. Whether you’re just getting started, or lead a global conglomerate looking to stay ahead, we can learn a lot from hyper-growth companies and their not-so-successful counterparts - something we dive into in our latest blog: 5 Make-or-break Lessons For Every Start-up.

It’s Mental Health Awareness Month in the US, and we’ve been keeping an ear to the ground over the last few weeks; on the lookout for the powerful and thought-provoking content campaigns that are inspiring positive conversation and helping quash the stigmas that, still too often, surround the subject of mental health.

And for us, there was one campaign that really stood out. Gymshark’s ‘Some Weights Are Harder to Spot Than Others’.

You’re probably going to fail.

Harsh but true, at least if you’re in the start-up business. The reality is that whether you’re a one-man-band working from a basement, or Silicon Valley’s most investment-friendly ‘gamechanger’, the numbers don’t tell a pretty picture when it comes to start-ups.

Last week we looked at some of the reasons that 90% of growth businesses collapsed – but we’re not done. Because the bad news is that history shows there’s no end to the variety of hazards that can trip up even the brightest, sparkliest, best-funded unicorns around.

But what can we learn from the start-ups that don’t make it? What about the ones that do? 

No matter how much of your heart and soul you pour into growing your start-up from an idea into a small business, the stats aren’t on your side.

90% of start-ups fail. No, you didn’t read that wrong.

The good news is that 10% do make it - and yes, that’s partly down to luck.

But who says you can’t make your own luck? The most successful start-ups of recent years, like AirBnB, Monzo, and WhatsApp, certainly did.

In the April issue of Insider, we're celebrating the unsung heroes of Procurement and Operations. Because behind every Batman, there's an Alfred who doesn't make the headlines but does make them possible.

Take a look and if you're in an *efficient* kinda mood, be sure to visit our calculator to discover just how much time and money ReMake can save your brand.

Hint: it's A LOT

Every Batman needs an Alfred. The ones standing just beyond the spotlight, the ones that make the awards and heroics a reality. The people enablers, ensuring that the great ideas and moments can actually happen.

We are, of course, talking about the unsung heroes in operations and procurement. The ones feverishly working behind the scenes to find the right growth strategies, the optimizations, the big wins, and the tools to help the business meet its objectives.

In the March issue of Insider, we're sending a shoutout to big thinking, breakthrough businesses with big ambitions.

Why? Because it’s difficult to stand out.

Take a look. And if you find yourself in a game-changing mood, and want to find out how we're helping global brands rip up the content localization rule book - join us on April 14th at 1pm and discover the platform that's x30 faster, 90% cheaper, and 100% genius.

If you’re not familiar with the challenger bank, you’ll have likely seen their hot coral cards in the hands of busy commuters. Such is the strength of the Monzo brand if you Google the word ‘hot coral’ the first result you’ll get for the color is an article on the now infamous payment card. 

Their neon card matters, because it’s a marker of the brand's approach to bringing a human touch to the world of banking.

February has been a big month for sport; The Superbowl, the Winter Olympics, the Six Nations. Like me, you’ve no doubt had your fill of sporting action.

It struck me that elite athletes and successful brands have something in common - their ability to make marginal gains, to adapt, to move at speed. Though speed isn’t always the name of the game. I’m looking at you, curling.

I’m talking about execution.

If there’s one brand that embodies the definition of versioning, it’s Virgin.

What started as a mail-order record store venture back in the 1970s has evolved into a multi-faceted, wildly-successful conglomerate known to everyone and their dog.

Not bad for a long-haired, music-loving teenager straight out of secondary school, right?

It’s not just about vision, which Richard Branson has in spades, it’s about over-indexing on execution where the learning is done and then applied, on repeat.

If, like me, your feeds and inboxes have been overwhelmed by a mountain of ‘New Year. New Me.’ marketing listicles since the start of the year, then you’ll be pleased to know that our team has scoured high and wide for some of the best out there, curating the ultimate list of must-reads. Your guide to winning in 2022, all in one place.

Of course, I might be biased, but an almost certain way to win this year would be to make it easy (and much cheaper) to scale campaigns using ReMake - you’re welcome to try it out on us.