If, like me, your feeds and inboxes have been overwhelmed by a mountain of ‘New Year. New Me.’ marketing listicles since the start of the year, then you’ll be pleased to know that our team has scoured high and wide for some of the best out there, curating the ultimate list of must-reads. Your guide to winning in 2022, all in one place.

Of course, I might be biased, but an almost certain way to win this year would be to make it easy (and much cheaper) to scale campaigns using ReMake - you’re welcome to try it out on us.

We’re almost one month into the new year, and all the trials, tribulations, wins, and success of 2021 are done. January is about fresh goals, new ventures, the pursuit of new opportunities, and finding the right spark to help you boss the year ahead. 

By this point though, you’re probably sick of all the ‘New Year. New You.’ marketing listicles that have been flooding your inboxes and social feeds. There’s just SO MANY OF THEM.

So we’ve curated the best. Just for you.

Every little helps. It’s good to talk. It does what it says on the tin.

When it comes to taglines - it’s safe to say - Specsavers are up there with some of Britain's all-time greats. 

It’s been twenty years since we were first introduced to the, now iconic, phrase. It still feels fresh but with its status firmly planted in the hall of fame of British popular culture. 

It’s a marker of really great advertising. 

And the kind of slogan you might assume one of history’s most recognized advertising heavyweights might take the credit for. Think Ogilvy, McCann, Wieden+Kennedy. And you’d be forgiven for assuming so - it’s that good. 

The reality is, it’s none of the above.

What’s the best movie trailer you’ve ever seen?

It’s a tough nut to crack for editors. Even if you have the next Godfather, Citizen Kane or the next elevated horror from Jordan Peele on your hands, creating a trailer that really lands is a careful balancing act. You need the hype, but not at the expense of the plot.

And as a viewer, you know when an editor has found the sweet spot. It’s when you get that sensation at the end, as the release date materialises on screen, when all you’re left thinking is I gotta see this.

Now answer this: when was the last time a movie poster made you feel that way?

Thought so.

Each month we crown a BrandIcon here at ReMake. Each has something in common, they are rewriting the rulebook and breaking from tradition.

These are the industry shapers, boundary breakers, and moment makers that got our attention over the last few months. Let us introduce you and tell you why…

We’re in the Great Resignation. A staggering 24 million Americans quit their job between April and September 2021. There's never been a better time for talented content creators to start looking for new jobs, and if you have any experience with developing content, you’ll know that good creatives aren’t easy to replace.

What do the want?

In a word: Freedom.

Over the last few months, we've crowned several 'BrandIcons', celebrating great campaigns, strategies, and ways of working. And whilst the throne for December '21 belongs to snack giant, Frito-Lay, for their 2021 in-housing masterclass (more on that below), there is one notable mention that the holidays would feel incomplete without.

A holiday heavyweight, dressed in red, who rises above them all.

In-housing. It’s a phrase that’s been bandied about extensively in recent times. And for good reason. Amidst turbulent climates, remote working, and scrutinized budgets, in-housing marketing processes are no longer just a CFO’s pipe dream, but a reality borne out of necessity.

Of course, in-housing isn’t always as straightforward as an overnight transition. You’ve got to have the right tools, and in the case of Frito-Lay, the right people in place to pull it off. Who incidentally, has given us an absolute masterclass in how in-housing can be done.

And that is why they’re our BrandIcon for December. Read more.

The pandemic has laid bare the fragile nature of international economies and how close to death many businesses have come. Indeed for many, there is no bouncing back, just starting over. However, for communities living on the cutting edge of climate change, covid isn't the only killer, and it’s contingent on all to consider what action we can take.

But knowing where to begin is difficult.

That's why invited Robert Sabelström, Founder of ClimateHero to join us for a conversation and get to know the ambitious start-up that is on track to help 1 million people go carbon neutral by 2023.

Catch up on the episode here.

When it comes to localizing content, there’s fact and friction. Let’s start with the facts:

• We buy local: brands that localize are twice as likely to increase profits

• We buy moments: 60% of all online purchases are now impulse

• We buy personal: personalization cuts customer acquisition costs by 50%

With such an appealing boost to the bottom line, localization should be a central pillar in any marketing strategy. But it isn't.

Because there's friction.

Where's your pressure point? Too often we're hearing it's the tech 'solution' when it comes to scaling campaigns, automating content, localizing assets, and communicating with precision across territories.

It really shouldn't be.

Too many tools are over-complicated, over-promise and under-deliver. And with the world of ads and marketing under pressure like never before its catch 22; no time to waste and no time to fix the problem.

There’s a better way. A ReMake way.

When it comes to pushing the boundaries of the live music experience, you need look no further than Sony Music.

While the pandemic positioned immersive (and streamed) concerts firmly in the public consciousness, it was Sony who were leading the charge long before then. 

Yes, the upsurge in online activity over the last 18 months helped pave the way, but it’s businesses like Sony Music that make them a possibility. 

Yes, Christmas is nearly upon us, coming hot on the heels of Black Friday later this month. And, as many families reunite for their first Christmas together since the pandemic, 2021 has all the makings of a banner year for online shopping with record spending predicted.

So, all the more reason for brands to flood the internet with content to place themselves firmly at the forefront of consumers’ minds as they hunt for juicy discounts and thoughtful gifts – but the challenge is doing it well.

All those innovations and opportunities are available to the competition too, which means making your brand stand out above the noise can feel like a pipe dream, unless you’re a huge multinational. So that begs the question - how do you compete on an international scale and power up your team?

High-grade content might be great for connecting with viewers and creating emotional resonance with your brand, but audiences can be pretty cut-throat, and they have an instinct for when content hasn’t been tailored towards them. If a piece of content doesn’t chime with them or isn’t relevant, they’re not interested.

Unfortunately, many agencies know how slow and expensive versioning can be. But there’s a better, automated way – and you don’t need a Marvel sized budget to use it.

ReMake is a SaaS platform that empowers creative teams to version content in minutes. You can customize your creatives with images, videos and audio, and quickly deploy assets to all your social channels. All whilst saving up to 80% of your versioning budget.